🏷️ Markup Calculator
Enter your cost and a target markup percentage to calculate the selling price you should charge.
How the Markup Calculator works
Markup is added directly to cost: selling price equals cost multiplied by (1 plus the markup percentage) — different from margin, which is calculated from the selling price instead.
Step-by-step calculation
- 1Enter the cost.
- 2Enter the markup %.
- 3Price = cost × (1 + markup).
- 4See the matching margin.
Worked example
A $40 cost with a 50% markup sells for $60 — a 33.3% margin.
Markup Calculator examples
| Cost ($) | Selling price |
|---|---|
| 13 | $18.2 |
| 19 | $26.6 |
| 25 | $35 |
| 31 | $43.4 |
| 38 | $53.2 |
Other inputs kept at the calculator's default values. Results calculated by this calculator.
Why use a Markup Calculator?
Price products correctly to hit profit targets.
Important factors that can affect your results
- Markup is not the same as margin.
- Competitor pricing.
- Volume discounts.
Frequently asked questions
How is markup different from margin?
Markup is a percentage of cost; margin is a percentage of the selling price. The same dollar profit produces a different markup % and margin %.
What markup should I use?
This depends heavily on your industry, competition, and cost structure — there's no universal right answer.
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Last reviewed November 2026 · How we build and check our tools · Report a problem