🎯 Conversion Rate Calculator
Conversion rate is the share of visitors who take the action you want — a sale, a sign-up or a lead.
Conversion rate
How the Conversion Rate Calculator works
Conversions are divided by visitors (or sessions or clicks) and multiplied by 100.
Conversion rate = Conversions ÷ Visitors × 100
Conversions at target = Visitors × Target rate ÷ 100
Step-by-step calculation
- 1Enter visitors or clicks.
- 2Enter conversions.
- 3Divide and multiply by 100.
Worked example
300 sales from 12,000 visitors is a 2.5% conversion rate. At a 3% target, the same traffic would bring 360 sales.
Conversion Rate Calculator examples
| Visitors or clicks | Conversion rate |
|---|---|
| 6,000 | 5% |
| 9,000 | 3.33% |
| 12,000 | 2.5% |
| 15,000 | 2% |
| 18,000 | 1.67% |
Other inputs kept at the calculator's default values. Results calculated by this calculator.
Why use a Conversion Rate Calculator?
Measure how well a website, page or ad turns visitors into customers.
Important factors that can affect your results
- Traffic source quality.
- Page speed and design.
- What counts as a conversion.
Frequently asked questions
What is a good conversion rate?
For online stores, rates around 1–4% are common, but it varies by industry, price and traffic source.
Visitors, sessions or clicks?
Any of them works — just use the same one each time you compare.
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Last reviewed November 2026 · How we build and check our tools · Report a problem