Guides
Plain-English explanations of the topics behind our tools, with worked examples.
💹
Margin vs Markup: What's the Difference?
Margin and markup use the same numbers but different bases. Learn both formulas, how to convert between them, and why mixing them up costs money.
🚀
ROAS, Break-Even ROAS and Whether Your Ads Make Money
Learn how ROAS works, how to find your break-even ROAS from your margin, and how CPM, CTR and conversion rate fit together.